Subaru is marketing a new crossover vehicle with all-wheel drive.Which of the following would be a likely variable for segmenting the market for this new model?
A)Religion
B)Geographic location
C)Income
D)Political views
E)Ethnicity

Question

Quizplus · Accepted Answer

Geographic location is a likely variable for segmenting the market for a crossover vehicle with all-wheel drive, as these features are particularly appealing in regions with rough terrain or inclement weather conditions.

Subaru Is Marketing a New Crossover Vehicle with All-Wheel Drive