Which of the following is not one of the major categories of consumer market segmentation variables?
A)Demographic characteristics
B)Geographic variables
C)Psychographic dimensions
D)Situational variables
E)Behaviouristic characteristics

Question

Quizplus · Accepted Answer

Situational variables are not one of the major categories of consumer market segmentation variables. The major categories are demographic characteristics, geographic variables, psychographic dimensions, and behaviouristic characteristics. Situational variables may be used as a subcategory within behaviouristic characteristics, as they can influence consumer behavior in certain situations (e.g. time of day, purchasing occasion).

Which of the Following Is Not One of the Major