A targeting strategy in which an organisation directs its marketing efforts at several segments is called a(n) __________ targeting strategy.
A)differentiated
B)total market
C)concentrated
D)undifferentiated
E)integrated

Question

Quizplus · Accepted Answer

A differentiated strategy involves targeting multiple segments with unique marketing efforts customized for each segment. This allows a company to serve different consumer groups with different needs and preferences, maximizing their reach and profitability.

A Targeting Strategy in Which an Organisation Directs Its Marketing