After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is:
A) to determine the demographic variables of the target market.
B) to develop market segment profiles.
C) to determine which segmentation variables to use.
D) to select specific target markets.
E) to evaluate relevant market segments.
Correct Answer:
Verified
Q43: Micromarketing involves:
A)a market segmentation approach in which
Q44: Which of the following is not one
Q45: Which of the following is true with
Q46: Segmentation variables are usually grouped into four
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Q49: A targeting strategy in which an organisation
Q50: Characteristics of individuals, groups or organisations that
Q51: The primary advantage of a concentrated strategy
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