Micromarketing involves:
A)a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
B)developing a very small marketing mix that will effectively meet the needs of only a small segment of the market.
C)marketing efforts that are tightly controlled by high-level executives in the organisation.
D)segmenting the market to meet the needs of individuals with the same motives and personality attributes.
E)creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

Question

Quizplus · Accepted Answer

Micromarketing involves focusing precise marketing efforts on very small geographic markets. This approach involves dividing a market into small segments and tailoring marketing efforts and products to meet the needs of those specific segments.

Micromarketing Involves