Imagine Designer Kidz is a home-based business that sells high-quality children's clothing at reasonable prices using in-home parties.These in-home parties typically cater to families with small children and middle- to upper-middle-class income.Designer Kidz is using __________ variables to segment its market.
A)demographic
B)psychographic
C)sociographic
D)behaviouristic
E)geographic

Question

Quizplus · Accepted Answer

Designer Kidz is segmenting its market based on demographic variables such as age (children), income (middle- to upper-middle-class), and family life cycle stage (families with small children). These variables are all related to the characteristics of the customers themselves, rather than their behavior, beliefs, or location.

Imagine Designer Kidz Is a Home-Based Business That Sells High-Quality