Imagine Bic manufactures and sells only one type of ballpoint pen at just one price.All its advertising is the same and is directed at the mass market.What type of targeting strategy is Bic using?
A)Undifferentiated
B)Differentiated
C)Segmented
D)Concentrated
E)Heterogeneous

Question

Quizplus · Accepted Answer

Bic is using an undifferentiated targeting strategy, also known as mass marketing, by targeting the entire market with a single product and message without differentiating between different consumer groups.

Imagine Bic Manufactures and Sells Only One Type of Ballpoint