When the needs of individual consumers in a target market for a specific product are similar and the organisation can satisfy most customers with a single marketing mix, the best approach to use may be the __________ strategy.
A)undifferentiated
B)differentiated
C)segmented
D)concentrated
E)heterogeneous

Question

Quizplus · Accepted Answer

If the needs of individual consumers in a target market for a specific product are similar, and the organization can satisfy most customers with a single marketing mix, then the undifferentiated strategy is the best approach to use. This approach involves offering the same marketing mix to the entire market without making any distinctions or changes.

When the Needs of Individual Consumers in a Target Market