A business advantage of the concentrated targeting strategy for any company is that it:
A)requires less market research and information.
B)requires less intensive analysis of customers' characteristics and needs.
C)allows a firm to use all of its production capacity.
D)maintains the firm's flexibility in moving into other market segments.
E)allows a firm to develop a special marketing mix for a single market segment.

Question

Quizplus · Accepted Answer

Concentrated targeting strategy allows a firm to focus all its resources and efforts on a single market segment. This allows the firm to develop a customized marketing mix that caters to the specific needs and preferences of the target market. By doing so, the firm can create a stronger brand identity and develop a competitive advantage. This approach also allows the firm to gain a better understanding of the target market's dynamics, making it easier to identify and respond to changes in customer needs and behaviors.

A Business Advantage of the Concentrated Targeting Strategy for Any