Mattel views the toy market as composed of four age groupings, each with different needs and desires.Each of these groups is known as:
A)an undifferentiated market.
B)heterogeneous.
C)a market segment.
D)a marketing mix.
E)a concentrated market.

Question

Quizplus · Accepted Answer

The term "market segment" refers to a group of potential customers within a larger market who share similar needs or characteristics that are relevant to the marketer. In this case, Mattel is identifying different age groupings as distinct market segments with unique needs and desires, suggesting that the company uses segmentation as a key strategy in their marketing approach.

Mattel Views the Toy Market as Composed of Four Age