When markets are comprised of people with differing product needs, the marketing manager should use a(n) ____ strategy.
A) concentrated or differentiated targeting
B) market-intensive
C) integrated
D) product-oriented
E) undifferentiated

Question

Quizplus · Accepted Answer

Concentrated or differentiated targeting strategies allow marketing managers to tailor their message and offerings to specific segments of the market with different needs and preferences. This approach is more effective than an undifferentiated strategy when the market is diverse and demands different products or services. Market-intensive and product-oriented strategies do not address the need to target specific segments, while an integrated strategy refers to coordinating various marketing channels, rather than targeting specific market segments.

When Markets Are Comprised of People with Differing Product Needs