Segmentation variables are usually grouped into four categories:
A) demographic, geographic, religion, and income.
B) geopolitical, income, behavioristic, and psychographic.
C) attitudes, lifestyles, behaviors, and gender.
D) geographic, demographic, psychographic, and attitudes.
E) demographic, geographic, psychographic, and behavioristic.

Question

Quizplus · Accepted Answer

The four categories of segmentation variables are demographic (such as age, gender), geographic (such as location), psychographic (such as values, attitudes), and behavioristic (such as usage rate, brand loyalty). Therefore, choice E (demographic, geographic, psychographic, and behavioristic) is the correct option. The other options either combine incorrect variables or leave out important variables.

Segmentation Variables Are Usually Grouped into Four Categories