Which of the following is an example of a behavioristic segmentation variable?
A) Family size
B) Climate
C) Age
D) Usage rate
E) Personality characteristics

Question

Quizplus · Accepted Answer

Usage rate is an example of behavioristic segmentation variable as it relies on the behavior of customers in terms of how often they use a product, how much they use it, and their loyalty towards the product. It considers the customers' past behaviors and patterns to predict their future buying behavior. On the other hand, family size, climate, age, and personality characteristics are demographic and psychographic segmentation variables.

Which of the Following Is an Example of a Behavioristic