A marketer that targets customers based on marital status and the presence and age of children is using
A) behavioristic segmentation.
B) lifestyle variables.
C) psychographic variables.
D) family life cycle.
E) phase of life segmentation.

Question

Quizplus · Accepted Answer

The marketer is using family life cycle segmentation, which categorizes customers based on their family status and the stage they are at in their lives. This allows for more targeted marketing efforts based on the specific needs and behaviors of the different family life cycle stages.

A Marketer That Targets Customers Based on Marital Status and the Presence