Demographic variables such as income and occupation, as well as how people spend their time and the importance of things in their surroundings, are all factors considered in ____ segmentation.
A) psychographic
B) social class
C) lifestyle
D) personality
E) family life cycle

Question

Quizplus · Accepted Answer

Lifestyle segmentation involves examining how people live, how they spend their time, and what they consider important in their environment. This approach looks at activities, interests, and opinions to categorize consumers.

Demographic Variables Such as Income and Occupation, as Well as How