With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables.
A) demographic
B) psychographic
C) geographic
D) family life cycle
E) product use

Question

Quizplus · Accepted Answer

Demographic variables are characteristics of a population such as age, gender, income, education level, occupation, etc. In this case, Gillette segmented the market based on gender, creating a product specifically designed for women, which is a demographic variable.

With Its Venus Razor, Gillette Was the First Marketer to Offer