Age, rate of product use, location, and gender are all examples of common
A) demographic variables.
B) geographic characteristics.
C) targeting strategies.
D) psychographic variables.
E) segmentation variables.

Question

Quizplus · Accepted Answer

These are examples of segmentation variables, which are used to divide a market into distinct groups based on characteristics like age, usage rate, location, and gender.

Age, Rate of Product Use, Location, and Gender Are All