Which of the following is not one of the major categories of consumer market segmentation variables?
A) Demographic characteristics
B) Geographic variables
C) Psychographic dimensions
D) Situational variables
E) Behavioristic characteristics

Question

Quizplus · Accepted Answer

Situational variables are not one of the major categories of consumer market segmentation variables. The main categories include demographic characteristics, geographic variables, psychographic dimensions, and behavioristic characteristics. Situational variables refer to temporary factors that can influence consumer behavior, such as the time and place of a purchase, the reason for the purchase, and the buyer's mood or situation.

Which of the Following Is Not One of the Major