Which of the following is true with respect to segmenting markets?
A)Segmentation variables should be selected on a random basis.
B)A company's resources and capabilities should have little effect on how markets are segmented.
C)The best way to segment markets is by using demographic variables.
D)There is no ideal way to segment markets.
E)Lifestyle variables provide the best means of segmenting a market.

Question

Quizplus · Accepted Answer

There is no one-size-fits-all solution to market segmentation. The most effective way to segment a market depends on various factors such as the nature of the product, competitors in the market, and the needs and wants of the customers. Therefore, there is no ideal way to segment markets.

Which of the Following Is True with Respect to Segmenting