Characteristics of individuals, groups or organisations that are used for dividing a total market into smaller homogeneous groups are called __________ variables.
A)marketing
B)classification
C)segmentation
D)stratification
E)dividing

Question

Quizplus · Accepted Answer

Segmentation variables are used to divide the total market into smaller homogeneous groups based on common characteristics. These variables can include factors such as demographics, psychographics, geographic location, behavior, and needs.

Characteristics of Individuals, Groups or Organisations That Are Used for Dividing