Castrol markets its radiator liquid as a coolant in the summer and in the northern parts of Australia, and as an antifreeze in the southern part of Australia for use in winter.Which of the following segmentation variables is Castrol using?
A)Demographic
B)Psychographic
C)Life cycle
D)Geographic
E)Product use

Question

Quizplus · Accepted Answer

Castrol is using geographic segmentation, as it is dividing the market based on regional differences in temperature and the corresponding use of its product as a coolant or antifreeze.

Castrol Markets Its Radiator Liquid as a Coolant in the Summer