With its Venus razor, Gillette was the first marketer to offer a triple-blade razor designed specifically for women.This is an example of market segmentation using __________ variables.
A)demographic
B)psychographic
C)geographic
D)family life cycle
E)product use

Question

Quizplus · Accepted Answer

Demographic variables are characteristics such as age, gender, income, education, and marital status that are used to segment markets. Gillette's use of a razor specifically designed for women shows that they were targeting a specific demographic segment of the market.

With Its Venus Razor, Gillette Was the First Marketer to Offer