Occupation, family size and family life cycle are all __________ variables for segmenting consumer markets.
A)behaviouristic
B)demographic
C)geographic
D)psychographic
E)usage

Question

Quizplus · Accepted Answer

Occupation, family size and family life cycle are all demographic variables, which are based on characteristics such as age, gender, income, education and family status. These variables are commonly used for segmenting consumer markets as they provide insight into the needs and buying behavior of different groups of consumers.

Occupation, Family Size and Family Life Cycle Are All __________