McDonald's uses a segmentation strategy for its fast-food meals based on market characteristics such as age, gender and income.Which segmentation variable is McDonald's using?
A)Demographic
B)Geographic
C)Psychographic
D)Product-related
E)Education

Question

Quizplus · Accepted Answer

McDonald's is using demographic segmentation by targeting different age groups, genders, and income levels. Demographics refer to quantifiable characteristics of a population, such as age, gender, income, education, occupation, and more.

McDonald's Uses a Segmentation Strategy for Its Fast-Food Meals Based