Retail site-location analyses, unique product offerings and special advertising campaigns are all examples of the use of:
A)market density.
B)demographic segmentation.
C)behaviouristic segmentation.
D)environmental segmentation.
E)micromarketing.

Question

Quizplus · Accepted Answer

Micromarketing is the use of specific marketing strategies focused on a small target market or individual consumers. Retail site-location analyses, unique product offerings, and special advertising campaigns are all examples of micromarketing tactics. These strategies are designed to appeal to specific segments of consumers or to cater to the preferences and needs of individual customers. While market density, demographic segmentation, and other forms of market analysis may inform micromarketing strategies, they are not themselves examples of micromarketing.

Retail Site-Location Analyses, Unique Product Offerings and Special Advertising Campaigns