XXXX beer may choose to segment its market based on heavy, moderate and light drinkers of its beverages.This is an example of market segmentation based on:
A)behaviouristic variables.
B)benefits.
C)lifestyles.
D)psychographic variables.
E)demographic variables.

Question

XXXX beer may choose to segment its market based on heavy, moderate and light drinkers of its beverages.This is an example of market segmentation based on:
A)behaviouristic variables.
B)benefits.
C)lifestyles.
D)psychographic variables.
E)demographic variables.

Quizplus · Accepted Answer

By segmenting the market based on heavy, moderate and light drinkers, XXXX beer is using behavioristic variables, which include patterns of usage or behavior towards a product. The segmentation is based on how often consumers drink the beverage, rather than their demographics, lifestyles, psychographics or perceived benefits of the product.

XXXX Beer May Choose to Segment Its Market Based on Heavy