The division of a market based on what benefits consumers want from the product is called __________ segmentation.
A)behaviouristic
B)product usage
C)benefit
D)end-purpose
E)advantage

Question

Quizplus · Accepted Answer

Benefit segmentation is a type of market segmentation where customers are divided based on the benefits they are seeking from a product or service. This segmentation approach is used to understand consumers' needs and preferences more deeply, which can help businesses develop more effective marketing strategies. The other options (A, B, D, E) do not accurately describe benefit segmentation.

The Division of a Market Based on What Benefits Consumers