Uniqlo has recently arrived in Australia.It closely competes with designer brands in its athletic wear, but at half the price.Uniqlo plan to use price sensitivity, brand loyalty and end use as variables to segment its market.These are all __________ variables for market segmentation.
A)psychographic
B)usage
C)demographic
D)lifecycle
E)behaviouristic

Question

Quizplus · Accepted Answer

Price sensitivity, brand loyalty, and end use are all behavioristic variables as they relate to consumer behaviors and purchasing decisions.

Uniqlo Has Recently Arrived in Australia