Which of the following is the biggest drawback to using psychographic variables?
A)They are not strongly reflective of consumer behaviour.
B)They are difficult to measure.
C)They give poor information about consumer needs.
D)They do not reflect socioeconomic characteristics of consumers.
E)The resulting segments are difficult to reach

Question

Quizplus · Accepted Answer

Psychographic variables are difficult to measure because they involve subjective and qualitative aspects of consumer lifestyles, interests, and opinions, which are not as easily quantifiable as demographic data.

Which of the Following Is the Biggest Drawback to Using