Slim Secrets segments its snack bars based on those who have morning cravings, those who crave something extra in the afternoon slump time and those looking for a healthier snack at any time of the day.This is an example of market segmentation based on variables of:
A)demographics.
B)lifestyles.
C)psychographics.
D)behaviour.
E)personality characteristics.

Question

Quizplus · Accepted Answer

This segmentation is based on consumer behavior, specifically their snacking habits and times of day when they are likely to crave snacks.

Slim Secrets Segments Its Snack Bars Based on Those Who