__________ the total volume of a product, for all firms in an industry, that would be purchased by specific customer groups within a specified period at a given level of industry-wide marketing activity.
A)Competitor sales potential is
B)Sales objective is
C)Company sales potential is
D)Market potential is

Question

Quizplus · Accepted Answer

Market potential refers to the total volume of a product that would be purchased by specific customer groups within a specified period at a given level of industry-wide marketing activity. It takes into account the entire industry and all of the available potential customers, regardless of which company or brand they purchase from.

__________ the Total Volume of a Product, for All Firms