Which of the following is an example of a behaviouristic segmentation variable?
A)Family size
B)Climate
C)Age
D)Usage rate
E)Personality characteristics

Question

Quizplus · Accepted Answer

Usage rate is a behaviouristic segmentation variable as it focuses on the behavior of the consumer in terms of how often they use a product or service. Family size, climate, age, and personality characteristics are not behavioristic variables and do not directly relate to consumer behavior.

Which of the Following Is an Example of a Behaviouristic