The primary advantage of a concentrated strategy is that:
A)it meets the needs of a wide range of consumers.
B)it allows a firm to specialise to meet specific customer needs.
C)it is more flexible than any other approach.
D)it is the least risky targeting approach.
E)its customers are the most willing to repurchase the same brands.

Question

Quizplus · Accepted Answer

A concentrated strategy allows a firm to focus its resources and efforts on meeting the specific needs of a particular group of customers. This specialization can lead to a competitive advantage in serving those customers, as the firm can tailor its products and marketing efforts specifically to their preferences and behaviors. This can lead to stronger customer relationships and higher levels of customer loyalty.

The Primary Advantage of a Concentrated Strategy Is That