Segmentation variables are usually grouped into four categories:
A)demographic, geographic, religion and income.
B)geopolitical, income, behaviouristic and psychographic.
C)attitudes, lifestyles, behaviours and gender.
D)geographic, demographic, psychographic and attitudes.
E)demographic, geographic, psychographic and behaviouristic.

Question

Quizplus · Accepted Answer

The four categories of segmentation variables are usually categorized as demographic, geographic, psychographic and behaviouristic. Demographic variables refer to characteristics such as age, gender, income, education etc. Geographic variables refer to location-related variables, such as region, climate, population density etc. Psychographic variables are related to values, beliefs, lifestyle etc. and behaviouristic variables are related to usage, loyalty, buying behaviour etc. Hence, option E - demographic, geographic, psychographic and behaviouristic - is the correct answer as it covers all the four categories.

Segmentation Variables Are Usually Grouped into Four Categories