The Benefit Sought method of segmentation focuses on ______.
A) The different benefits consumers seek.
B) The product features.
C) The service offering.
D) The positioning of the benefits.
E) The location of the store.

Question

Quizplus · Accepted Answer

The Benefit Sought method of segmentation focuses on identifying the different benefits that consumers seek from a product or service. This approach involves identifying different groups of consumers based on the specific benefits they are looking for and tailoring the marketing efforts to meet those needs. Therefore, option A is the correct choice.

The Benefit Sought Method of Segmentation Focuses on ______