AIOs are one way to measure consumer variables using the psychographic segmentation approach.AIO stands for _______.
A) Archives, intellect, and opinions.
B) Activities, interests, and opinions.
C) Archives, intellect, and orientation.
D) Activities, intellect, and orientation.
E) None of the above.

Question

Quizplus · Accepted Answer

AIO stands for Activities, interests, and opinions. This approach is used to gather information about consumers by analyzing their activities (such as hobbies and pastimes), interests, and opinions on various topics. This information can then be used to tailor marketing campaigns and products to specific segments of consumers who share similar AIO characteristics.

AIOs Are One Way to Measure Consumer Variables Using the Psychographic