A marketing manager using VALS is interested in ____________ segmentation.
A) Geographic.
B) Psychographic.
C) Geodemographic.
D) Occasion.
E) Benefits Sought.

Question

Quizplus · Accepted Answer

VALS is a psychographic segmentation model that classifies consumers based on their values, attitudes, lifestyles, and personality traits. Therefore, a marketing manager using VALS is interested in psychographic segmentation.

A Marketing Manager Using VALS Is Interested in ____________ Segmentation