When a company is confused about market segments, it sometimes pick a one-market strategy.This segmentation approach is called ________.
A) Mass approach.
B) Undifferentiated target marketing.
C) Differentiated strategy.
D) Low cost approach.
E) Efficiency marketing.

Question

Quizplus · Accepted Answer

Undifferentiated target marketing, or a one-market strategy, involves ignoring differences among market segments and targeting the entire market with a single product or service. This approach is often used when a company is unclear about its target audience or lacks the resources to create distinct marketing strategies for different segments.

When a Company Is Confused About Market Segments, It Sometimes