Firms that develop such close relationships with customers that they seem to deliver customized goods and services are engaged in ____________ marketing.
A)Concentrated target marketing
B)One-to-one marketing
C)Differentiated marketing
D)Undifferentiated marketing
E)Shotgun marketing

Question

Quizplus · Accepted Answer

With the proliferation of CRM, firms are able to develop more customized approaches to target marketing. Customized (one-to-one) marketing advocates that firms should direct energy and resources into establishing a learning relationship with each customer and then connect that knowledge with the firm's production and service capabilities to fulfill that customer's needs in as custom a manner as possible.

Firms That Develop Such Close Relationships with Customers That They