Primary markets differ from secondary and tertiary markets by _______.
A)The expected level of ROI derived from the market
B)The difficulty of attacking the market
C)The consumers' ability to buy multiple units
D)The advertising effort needed for the market
E)All of these

Question

Quizplus · Accepted Answer

Primary target markets are those segments that clearly have the best chance of meeting ROI goals and the other attractiveness factors. Secondary target markets are those segments that have reasonable potential but for one reason or another are not best suited for development immediately. Tertiary target markets are those segments that may develop emerging attractiveness for investment in the future but that do not appear attractive at present.

Primary Markets Differ from Secondary and Tertiary Markets by _______