Concentrated target marketing is often used by ________.
A)Large companies to dominate a market
B)Start-up firms to enter a market as a focus player
C)All firms
D)Virtual firms that use Internet marketing
E)Michael Porter in a consulting capacity

Question

Quizplus · Accepted Answer

A concentrated target marketing approach, which Michael Porter refers to as a focus strategy and is also popularly called a niche strategy, involves targeting a large portion of a small market. Many start-up firms enter a marketplace as a focus player.

Concentrated Target Marketing Is Often Used by ________