Positioning is not what the company does to the product but what the company does to ______________________.
A)The mind of the customer
B)The supply chain
C)The competition
D)Advertising
E)Sales promotion

Question

Quizplus · Accepted Answer

Once market segments have been defined and analyzed and target markets have been selected for development, the firm must turn its attention to creating, communicating, delivering, and exchanging offerings that have value to the target markets-that is, positioning the product so that customers understand its ability to fulfill their needs and wants.

Positioning Is Not What the Company Does to the Product