Positioning strategy is a process that often starts with ______.
A)Focus groups
B)Surveys of customers
C)Perceptual maps
D)Panel research data
E)None of these

Question

Quizplus · Accepted Answer

Many positioning studies start with focus groups that allow participants to talk about aspects of their experiences with a product. From the focus groups, a set of attributes is developed for further analysis.

Positioning Strategy Is a Process That Often Starts with ______