Ads with messages like "Orange juice-It's not just for breakfast anymore!" or "Soup can be a delicious way to start a cold winter's day" are using _______ segmentation.
A)Benefits sought
B)Lifestyle
C)Psychographic
D)Usage
E)Geographic

Question

Quizplus · Accepted Answer

Segmentation by usage patterns includes usage occasions, usage rate, and user status. Occasions means specifically when the product is used. Why do you buy greeting cards? What causes you to take your significant other out for that special dinner? What makes you break down and rent that tux or buy that formal? Each of these purchases is driven by an occasion, and marketers are very savvy at playing to consumers' desires to use occasions as a reason to buy.

Ads with Messages Like "Orange Juice-It's Not Just for Breakfast