Firms considering their positioning statements frequently use perceptual maps.The simplest of these maps rank the firm on ____________ dimensions.
A)One
B)Two
C)Three
D)Four
E)Five

Question

Quizplus · Accepted Answer

Pairing just two attributes for consideration in making positioning decisions is overly simplistic. Data are actually analyzed through a technique called multidimensional scaling that allows for interpretation of multiple attribute perceptions at the same time.

Firms Considering Their Positioning Statements Frequently Use Perceptual Maps