The benefit sought method of segmentation focuses on ______.
A)The different benefits consumers seek
B)The product features
C)The service offerings
D)The positioning of the benefits
E)The location of the store

Question

Quizplus · Accepted Answer

For many marketing managers, segmentation by benefits sought is the best place to start the process of market segmentation. You might begin by identifying groups interested in the specific bundle of benefits afforded by your offering and then move toward utilizing the other segmentation variables to further hone the profile of the core group that is attracted to your product's benefits.

The Benefit Sought Method of Segmentation Focuses on ______