In analyzing the attractiveness of market segments,____________ is not one of the most important variables.
A)Segment size
B)Segment potential
C)Strategic fit with the firm's goals
D)Location of the segment
E)Competitive forces related to the segment

Question

Quizplus · Accepted Answer

Several factors should be considered when analyzing segment attractiveness. The following are among the most important: segment size and growth potential, competitive forces related to the segment, and overall strategic fit of the segment to the company's goals and value-adding capabilities.

In Analyzing the Attractiveness of Market Segments,____________ Is Not One