Marketing Management Study Set 4

Marketing in Todays Business Milieu

Elements of Marketing Strategy,Planning,and Competition

Manage Marketing Information

Understand Business-To-Consumer Markets

Understand Business-To-Business Markets

Segmentation,target Marketing,Positioning,and Crm

Product Strategy and New-Product Development

Build the Brand

Service As the Core Offering

Manage Pricing Decisions

Manage Marketing Channels and Points of Customer Interface

Promotional Strategy and New Media

Advertising,sales Promotion,and Public Relations

Personal Selling and Direct Marketing

Understand the Global Marketplace: Marketing Without Borders

The Marketing Dashboard: Metrics for Measuring Marketing Performance