Quiz 3: Manage Marketing Information


False Explanation: Market research is the methodical identification, collection, analysis, and distribution of data related to discovering, then solving marketing problems or opportunities and enhancing good decision making.

False Explanation: A market information system (MIS) is not a software package but a continuing process of identifying, collecting, analyzing, accumulating, and dispensing critical information to marketing decision makers.

True Explanation: The MIS is really an "information bank" where data relevant to the company's marketing efforts are collected and stored until such time as management needs to "withdraw" it.