VALS,a form of segmentation based on values and lifestyles,allows marketers to _________.
A)Better communicate with consumers
B)Understand consumers' level of resources and motivation
C)Connect to consumers either with their ideals, achievement, or self-expression
D)View eight groups of consumers
E)All of these

Question

Quizplus · Accepted Answer

VALS divides U.S. adults into eight groups that are determined both by primary motivation and by resources.

VALS,a Form of Segmentation Based on Values and Lifestyles,allows Marketers